Mention Me
Transforming Sales Enablement and Employee Onboarding at Scale
Industry
Client Marketing Services
Headquarters
Great Britain, London
Company size
Medium Enterprise
Client background
Mention Me is a fast-growing SaaS company in the referral marketing space, operating in a competitive landscape where both employee productivity and customer success directly impact business growth. The company has a distributed team and serves thousands of customers using their platform. Despite having strong product-market fit, Mention Me recognized that their training and onboarding processes were becoming bottlenecks to scaling. Their employee onboarding involved 15+ manual sessions per new hire, and sales enablement relied on ad-hoc video creation and knowledge sharing. The organization needed a modern, scalable solution that could deliver personalized, engaging training while maintaining the authentic, human-centered brand identity that defines Mention Me's culture.
Challenge
Mention Me faced distinct but interconnected training challenges across two critical business functions:
Sales Enablement:
Sales teams needed quick-reference training videos (30 seconds to 1 minute) to help customers learn specific platform features
Creating these short-form videos required significant time investment from sales and product teams
Knowledge about features and use cases was scattered across documentation, email threads, and individual team members' expertise
Sales reps needed easy access to training assets they could share with customers in real-time
Employee Onboarding:
New hire onboarding required 15+ sessions with different team leads and function leaders
Each session was manual, required significant time from busy team members, and covered similar foundational material
The process was difficult to scale as the company grew
Onboarding content existed as slide decks and Confluence documentation, but wasn't optimized for learning
The company wanted to maintain the human, authentic culture while improving efficiency
Cross-Functional Requirement: Both initiatives needed to balance efficiency with authenticity. As a human-led tech company, Mention Me was concerned about over-relying on AI avatars and wanted to ensure training felt genuine and aligned with their brand values.
Solution
Mention Me partnered with Skill Studio AI to reimagine both sales enablement and employee onboarding. The implementation included:
AI-Native Content Generation: Leveraged Skill Studio AI's ability to generate complete training courses from minimal input. Sales teams could specify "How to A/B test within Mention Me platform" and receive a structured, multi-screen course ready for customization. Employee onboarding content was generated from existing slide decks and Confluence documentation, automatically extracting images and structuring content into engaging modules.
Personalized Learning Paths: Configured the platform to deliver personalized onboarding experiences based on new hire role and function. A finance team member received different content emphasis than a product manager, while maintaining consistent foundational knowledge about company culture and values.
Balanced Avatar Strategy: Rather than defaulting to AI avatars, implemented a nuanced approach:
Used AI avatars for process-heavy, informational content (e.g., benefits enrollment, system navigation)
Embedded video content from actual team members and leaders for cultural and strategic content
Offered the option to create branded cartoon avatars that felt intentional and authentic rather than trying to replicate human video
Positioned avatars as helpful assistants rather than replacements for human connection
Interactive Knowledge Base Integration: Connected the platform to Mention Me's existing Confluence knowledge base, allowing:
Avatars to answer questions about company policies, benefits, and processes with current, authoritative information
Learners to access deeper resources without leaving the training experience
Single sign-on integration so employees didn't need separate authentication
Comprehensive Learning Experience: Structured training to include:
AI-generated content blocks for core concepts
Interactive scenario-based assessments to evaluate understanding
Embedded links to Confluence for deeper dives on specific topics
Video content from team leads and managers for personal connection
Certificates of completion for compliance and achievement tracking
Results
Mention Me achieved transformative improvements across both sales enablement and employee onboarding:
Sales Enablement:
90% reduction in video creation time: Sales teams could create training videos in minutes instead of hours
Increased content velocity: Sales enablement library grew from 5-10 videos per quarter to 30+ per quarter
Improved customer adoption: Customers reported better understanding of platform features when guided through short-form training videos
Sales productivity: Sales reps spent less time creating training materials and more time selling
Employee Onboarding:
70% reduction in onboarding time: New hire onboarding compressed from 15+ manual sessions over 3-4 weeks to a comprehensive, self-paced program completable in 1-2 weeks
Improved new hire experience: Employees reported feeling more prepared and confident in their roles faster
Reduced burden on team leads: Leadership and function leads reclaimed 3-4 hours per new hire previously spent in onboarding sessions
Better knowledge retention: Personalized, interactive content led to higher comprehension and retention compared to traditional one-off presentations
Scalability: The company can now onboard 2-3x as many new hires without proportionally increasing training overhead
Cultural alignment: The balanced approach to avatars and human content maintained Mention Me's authentic, human-centered brand while leveraging AI efficiency
Testimonial: "Skill Studio AI has been a revelation for Mention Me. What impressed us most was how thoughtfully Magda and the team approached our need to balance efficiency with authenticity. We're not a company that wants to hide behind AI avatars, and the platform gave us the flexibility to use AI where it makes sense—for process information and scalable content—while maintaining the human element that defines our culture.
On the sales side, our reps are now creating training content in minutes instead of hours, which means we can keep pace with product updates. On the people side, new hires are getting onboarded faster and feeling more prepared, and our team leads have their time back. The personalization features mean that a person in finance gets different content emphasis than someone in product, which feels thoughtful and intentional.
Client background
This platform has fundamentally changed how we think about training and learning. It's not just about efficiency—though we've definitely gained that—it's about creating better learning experiences at scale while staying true to who we are as a company."
— Sophie Eve, Head of People, and Shea Collins, Leadership, Mention Me
