Mention Me
Mention Me - Rapid AI Avatar Creation for Company-Wide Town Hall Presentation
Industry
Client Marketing Services
Headquarters
London, United Kingdom
Company size
Medium Enterprise
Client background
Mention Me, a rapidly scaling SaaS company in the referral marketing space, had just completed a strategic planning offsite with its leadership team. The offsite, held in Portugal two weeks prior, had established the company's 2026 strategy, verticals, organizational behaviors, and key business processes. Now the leadership team needed to present these strategic outcomes to the entire company in a town hall meeting scheduled for the following day. As Chief of Staff and Strategic Projects, Shea Collins was tasked with orchestrating this high-stakes presentation to communicate the company's direction to all employees.
Challenge
Mention Me faced an urgent and ambitious challenge: creating a compelling, professional presentation video featuring CEO Wojciech (Woj) to deliver the strategic message to the company within 24 hours. The requirements were:
Extreme time constraints: The presentation was scheduled for the next day at 9 AM, leaving less than 24 hours to produce professional video content
High stakes: This was a company-wide communication about strategic direction—not a routine training video. The content needed to be uplifting, inspirational, and authentic to Mention Me's brand
Creative ambition: Rather than a simple recorded video, Shea envisioned creating an AI avatar of the CEO (Woj 2.0) that would present to the actual CEO (Woj 1.0) sitting in the front row—a creative, engaging approach that would demonstrate the company's commitment to innovation
Customization requirements: The avatar needed to reflect Woj's personality and appearance, not use a generic avatar. It needed to match his casual style (not a business suit) and feel authentic rather than artificial
Solution
The implementation included:
Rapid Custom Avatar Creation: Rather than using the standard platform workflow, Magda took a hands-on approach to accelerate the process:
Requested key materials from Shea: a photo of Woj's face (ideally with an open mouth to help the platform generate natural expressions), the company's branded PowerPoint template, and the script/talking points for the presentation
Customized the avatar creation process specifically for Woj's appearance and personality, including specification of clothing style (casual rather than formal business wear) to match his authentic brand
Leveraged the platform's capability to generate avatars from photos, with options for both photorealistic and cartoon-style avatars
Rapid Script Generation:
Took Shea's strategic content and key talking points and used Skill Studio AI's AI-powered script generation to create a professional, inspiring presentation script
Allowed for customization and editing of the AI-generated script before video generation
Maintained flexibility for Shea and Woj to provide their own script if they preferred, rather than relying solely on AI generation
Expedited Delivery Timeline:
Instead of pulling internal developers to load custom templates into the platform (which would have taken hours), Magda personally handled the video generation
Committed to delivering the completed video within hours rather than days
Set up a sample-approval workflow: Magda would generate sample versions of the Woj avatar for Shea and Woj to approve before finalizing the video
Creative Presentation Concept: The final vision: Woj 2.0 (the AI avatar) would deliver the strategic message to Woj 1.0 (the actual CEO) sitting in the front row, with the rest of the company watching. This creative approach:
Demonstrated Mention Me's embrace of AI and innovation to the entire company
Made the presentation memorable and engaging rather than a standard CEO address
Showed employees that the company practices what it preaches about technology adoption
Created a unique, authentic moment that aligned with the company's brand identity
Results
Mention Me successfully executed its town hall presentation with the custom Woj avatar:
Delivery in under 24 hours: Despite the extreme time pressure, Magda delivered a professional-quality AI avatar video featuring CEO Woj in time for the company-wide presentation
Creative impact: The concept of Woj 2.0 presenting to Woj 1.0 resonated with employees and created a memorable, engaging way to communicate strategic direction
Brand alignment: The avatar felt authentic and intentional rather than gimmicky, maintaining Mention Me's human-centered, authentic brand identity
Proof of concept: The successful execution demonstrated the power of Skill Studio AI's rapid video generation capability to the entire company
Internal evangelization: The presentation served as live advertising for Skill Studio AI's capabilities, generating interest across multiple departments (CS, RevOps, Sales, Onboarding)
Pathway to partnership: The successful execution of this urgent request converted Mention Me from a prospect to an engaged customer exploring broader applications of the platform
Client background
"When Wojciech showed me Skill Studio AI at the Web Summit, I immediately saw the potential. But when we realized we needed a video for our company-wide town hall the next day, I wasn't sure it would be possible. Magda's willingness to personally handle the video generation and deliver a custom Woj avatar in under 24 hours was remarkable. The concept of Woj 2.0 presenting to Woj 1.0 was exactly the kind of creative, authentic approach we needed. It wasn't just a video—it was a statement to our entire company about who we are and what we believe in. The whole experience was seamless, fast, and incredibly impressive. This is exactly the kind of partner we want to work with."
— Shea Collins, Chief of Staff and Strategic Projects, Mention Me
