Nativity Miguel Coalition
Nativity Miguel Coalition - Transforming Newsletter Engagement Through AI-Powered Video
Industry
NGO
Headquarters
Washington D.C., United States
Company size
SME
Client background
The Nativity Miguel Coalition (NMC) is a national network of 52 schools across North America dedicated to serving underserved communities through transformative education. With a distributed leadership structure, the coalition communicates with school administrators, executive directors, principals, and teachers across multiple states and Canada. Rosalyn Jackson, Director of Communications and Strategic Initiatives at NMC, is responsible for managing the coalition's monthly newsletter—a critical tool for keeping the network informed about important initiatives, opportunities, and achievements. However, despite the coalition's commitment to communication, the organization faced a significant challenge: reaching and engaging teachers, who represent the largest constituency (approximately 700 teachers compared to 100 administrators) but often lack direct access to the official communication channels.
Challenge
NMC faced a multifaceted communication challenge:
Low teacher engagement: The monthly newsletter was primarily reaching administrators and executive directors, but the teacher email list was incomplete, inconsistent (changing due to staff turnover), and difficult to maintain across 52 schools
Content consumption barriers: Many teachers lacked time to read lengthy newsletters; they needed quick, accessible ways to stay informed while managing classroom responsibilities
Limited reach: Even when teachers received newsletters, engagement was low compared to administrators
Scalability for cross-school initiatives: NMC wanted to promote important initiatives (like art and essay contests, events, and resources) across the entire coalition, but the newsletter alone wasn't effective at creating the "snowball effect" needed to drive participation
Content creation bottleneck: Creating professional video content to accompany newsletters would have required significant production resources and time
Lack of personalization: A one-size-fits-all newsletter couldn't address the diverse needs of schools across different regions and contexts
Solution
Rosalyn partnered with Skill Studio AI to transform the NMC newsletter through AI-powered video creation. The implementation included:
Rapid Newsletter Video Generation: Rather than replacing the written newsletter, Skill Studio AI was used to create short, engaging video summaries (30 seconds to 2 minutes) that would accompany the monthly newsletter. The workflow:
Rosalyn would provide the newsletter content in PowerPoint or Google Slides format
Skill Studio AI would automatically extract the key headlines, images, and structure
The platform would generate a custom avatar of Rosalyn speaking directly to the audience
The video would be produced in minutes, ready to share across multiple channels
Custom Avatar Creation:
Created a personalized avatar of Rosalyn Jackson to serve as the "face" of NMC communications
Developed multiple variations of the avatar with different colored outfits (pink, blue, green) to provide visual variety across monthly videos
The avatar felt authentic and personal, maintaining the human connection essential to NMC's mission while leveraging AI efficiency
Flexible Template System:
Developed customized templates matching NMC's brand identity and visual guidelines
Created separate templates for different use cases:
Newsletter overview videos: Featuring animated wave backgrounds in NMC's branded colors, designed to drive people to the full written newsletter
Social media videos: Clean, simple office backgrounds optimized for platforms like LinkedIn, Facebook, and Instagram
Explanatory videos: For sharing resources, instructions, and activity information with teachers and students
Templates were designed to be reusable, saving significant time on setup for future videos
Multi-Channel Distribution Strategy: The video content was designed to be distributed across multiple channels to maximize teacher engagement:
Email integration: Video thumbnail and link embedded in the newsletter email to increase click-through rates
Social media: Short-form videos (under 30 seconds) posted to LinkedIn, Facebook, and Instagram to reach teachers who might not receive direct emails
Direct sharing: Principals and executive directors could forward the video to teachers with a simple message: "Did you see this? Check this out"
Walking-down-the-hall accessibility: Teachers could watch videos quickly during breaks or transitions, then return to the full newsletter if interested
Public sharing links: Videos could be shared via public links with built-in analytics to track views, completion rates, and feedback
Engagement Tracking and Analytics:
Implemented video sharing links that provided detailed analytics on viewer engagement
Tracked metrics including: number of views, completion rate, downloads, shares, and feedback/ratings
Provided Rosalyn with data to demonstrate the impact of video to leadership and make the case for continued investment
Scalable Teacher Education: Beyond the monthly newsletter, the platform enabled NMC to:
Create quick instructional videos explaining contests, activities, and opportunities (e.g., art and essay contest rules, prizes, deadlines)
Share resources with teachers in video format, making information more accessible and engaging
Create content that teachers could easily forward to students, extending the coalition's reach to the student level
Support teachers in different schools with consistent, professional training and instructional content
Results
NMC achieved significant improvements in newsletter engagement and coalition-wide communication:
Estimated 50% increase in teacher engagement: Rosalyn projected that adding video to the newsletter would increase click-through rates by approximately 50%, based on the dramatic difference between video engagement and email-only engagement
Expanded reach beyond administrators: The multi-channel distribution strategy (email, social media, principal forwarding) meant the newsletter content reached teachers who would otherwise miss it
Time-efficient content creation: What would have required hours of manual video production or professional videography could now be created in minutes, allowing Rosalyn to maintain quality communication without proportional increases in workload
Authentic, personalized communication: The custom Rosalyn avatar provided a personal touch that reinforced the coalition's human-centered mission while maintaining efficiency
Foundation for coalition-wide expansion: The successful implementation with NMC's monthly newsletter created a proof-of-concept for expanding video communication to 52 member schools
Teacher empowerment: The platform's ease of use meant teachers at member schools could eventually create their own video content, further extending NMC's communication reach
Demonstrated ROI: The combination of low cost (€35/month for the video creation platform), rapid production time, and measurable engagement improvements made a strong case for ongoing investment
Client background
When Magda first showed me Skill Studio AI, I immediately saw the potential for transforming how we communicate across the Nativity Miguel Coalition. Our challenge has always been reaching teachers—they're our largest constituency, but they're often siloed in their schools and don't see the important work happening across the coalition. Creating a quick video to accompany each newsletter seemed like the perfect solution, but I was concerned about the time and cost.
What impressed me most was how quickly Magda understood our specific challenge—it wasn't just about creating videos, it was about creating a 'snowball effect' where administrators, teachers, and eventually students all see and share important coalition initiatives. The custom avatar of me, the branded templates, the multi-channel distribution options—everything was designed with our specific communication challenge in mind.
We're still in the early stages, but the initial feedback from my boss and the leadership team has been extremely positive. The video approach feels authentic to who we are as a coalition—human-centered and mission-driven—while giving us the efficiency we need to scale communication across 52 schools. I'm excited to see how teachers and students respond once we start rolling this out more broadly. This is exactly the kind of partnership we need to amplify the impact of Nativity Miguel Coalition."
— Rosalyn Jackson, Director of Communications and Strategic Initiatives, Nativity Miguel Coalition
